2023 WhatIsPOP Career Awareness Recap

What a year it has been for our WhatIsPOP Career Awareness initiative!

Our goal to raise awareness among high school and college students about the multitude of career opportunities in POP—Prosthetics, Orthotics and Pedorthics, has reached new heights.

In 2023, we saw heightened traffic to our dedicated WhatIsPOP website, increased social media and digital advertising reach and great growth in partner relationships and activities. We were also excited to launch community pilot programs in three major metropolitan cities.

None of our initiative successes would be possible without the overwhelming support we’ve received from our over 120 network of volunteer POP Ambassadors and O&P master’s program educators. Thanks to everyone who has played a role, both big and small, in spreading the word about the wonderful profession of POP!

BY THE NUMBERS

Since July 2022… 

  • 11M visitors to WhatIsPOP.org 
  • 13M people reached through social media 
  • 6+M people reached through ads 
  • 4.5K promotional materials distributed 
  • Reached thousands of students, teachers and parents through national and local partnerships
  • Established relationships with several O&P education programs

Interested in Career Awareness resources or becoming a POP Ambassador? Check out our Career Awareness page to learn more. 

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