The Career Awareness Initiative is moving right along and most of the research on our target audiences has been completed. McCabe Message Partners, our communications partner on this project, undertook a mixture of quantitative and qualitative research to provide insights into how Gen Z thinks about careers, what they know about OP&P and what they value in media and content. 

The research findings will inform the types of content and advertising vehicles we develop, the focus of a new OP&P Careers website and the development of materials and talking points for our volunteer ambassadors as the program moves forward. Stay tuned for additional updates on this exciting project!